It’s very hard to launch any kind of logo redesign and not look stupidly superficial. To the credit of Coca-Cola and its global team of executives they almost got away with it last week. Repeated references to the company’s ‘One Brand’ strategy and constant mentions of Coke’s long and venerated heritage made it clear that…Read more
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It seems that a social media manager’s job is never done. It doesn’t matter what time of day or day of week you’re in, there’s always more to do. Social media moves at an astronomical pace, and it can be hard to keep up. In fact, research has found that the top two barriers impeding…Read more
On Monday, Google will pull the plug on Google Reader, despite much general online despair about the death of the most popular RSS reader. While this is definitely the most popular tool Google has put on ice, it's certainly not the first. The company is known for dabbling in all sorts of products, and dropping…Read more
Before WhatsApp, I cannot think of any app which have served so many mobile users across the planet who could text and send files to each other with so much of ease. WhatsApp is available for Android, iOS and Windows Mobile platforms and allows you to stay in touch with almost all your friends without…Read more
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