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Successful Content Marketing: The Art of Finding and Delighting the Right Audience

Content marketing is a great way to generate leads, acquire new customers and attain a leader stand in your field of expertise. Efficient content marketing leads to the following results: Generating leads, Building trust, Improving customer engagement, Increasing website traffic, or Increasing annual sales So, what’s the hack to find and delight the right audience?…
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5 Video Metrics To Measure Success

You have just published your brand’s video to the world and the number of views is just flowing in. However, is the number of views the correct metric to measure the performance of a video? Video views don’t even come close to its performance metric because in most cases, even if a video is viewed…
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A Revolutionary Change – The Rise of Digital Payments in India

Digital payments have been on the rise in India during the past few years. With the advent of the game-changing policy of demonetisation introduced by Prime Minister, Mr. Narendra Modi, it has become inevitable that digital payments are here to stay. The change is so revolutionary that it brings out an interesting commonality between a…
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Adapting TV Ads for Digital Display Advertising

Digital advertisers are looking out to adapt television ads to digital, because converting standard video ads into a native, interactive brand experience is an engaging way to achieve the desirable results. To adapt TV commercials for digital display ads, you might want to keep the following three points in mind:   Digital is interactive format…
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