You have just published your brand’s video to the world and the number of views is just flowing in. However, is the number of views the correct metric to measure the performance of a video? Video views don’t even come close to its performance metric because in most cases, even if a video is viewed…Read more
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Digital payments have been on the rise in India during the past few years. With the advent of the game-changing policy of demonetisation introduced by Prime Minister, Mr. Narendra Modi, it has become inevitable that digital payments are here to stay. The change is so revolutionary that it brings out an interesting commonality between a…Read more
Digital advertisers are looking out to adapt television ads to digital, because converting standard video ads into a native, interactive brand experience is an engaging way to achieve the desirable results. To adapt TV commercials for digital display ads, you might want to keep the following three points in mind: Digital is interactive format…Read more
Having an edge over your competition obviously goes a long way and helps a brand to sustain its identity via better brand recall and building goodwill. And for that, online competitor research is one of the many tasks that will help businesses fine-tune their digital marketing strategies. It's vital for your digital strategy to incorporate…Read more
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